castorette
Posté le September 25th,2015 par AFPI
CASTORETTE PARIS
THE BRAND
Castorette Paris takes its inspiration from beavers who are able to build surprising structures in the nature. Like them the brand uses an innovative production process to design complex shapes that are impossible to achieve throught a classical industrial process. We want you to feel great with our jewelry, like a beaver in the river!
DIGITALLY HANDCRAFTED
Benoît Viallon is a French designer from the National school of industrial design. After 10 years of experience within the luxury industry he has acquired a unique knowledge of women beauty it it is above all its travels, observations and passion that have lead its quest for details and unexpected shapes that have created its unique style. He resume its vision of Castorette as ” a new form of handcrafted digital art” as the tools have been replaced by computers but only to produce on-demand products.
The designer work mainly plays with the differences between complex shapes and soft surfaces, on asymetrical shapes to “makes visual surprise appear” and stronlgy value non-expected lines in the making.
CONFIGURABLE JEWELRY
Each objet can be ajusted depending on more or less advanced parameters. Materials, size, handgraved, numbers of patterns thanks to the advanced toos DESIGN YOUR OWN C1_LIGHT bracelet. The brand offer the choices to adapt details that can be meaningful for its clients.
«Our taylor-made offer gives power to women to be even more unique, to like an existing drawing in the collection, change a part of its design or even to ask me the impossible if she would like a project from scratch.» Benoît VIALLON
INNOVATE FOR THE WORLD !
Castorette Paris is an eco-logical brand because all our products are taylor-made we respect more the nature, the rivers and the beavers ! By making on-demand products we do not generate stock or useless production and as a result no extra-wastes. We produce only what you need !
